Caroline Peterson

Preferred name: Charlie

Pronouns: she/her/hers

EDUCATION

Bachelor of Arts in Cinema Studies and Advertising | University of Oregon

Expected June 2026

CUSTOMER SERVICE EXPERIENCE

Recyc Leather | Marketing and Communications Intern | Paris, France

July - August 2025

·      Researched and presented insights on the global market and next-gen sustainable materials to industry professionals, shaping brand positioning and partnership opportunities.

·      Developed and designed copy and visuals for 31 instagram posts, contributing to consistent brand storytelling and audiences engagement.

·      Strategized outreach approaches to effectively target both B2B and B2C audiences. Enhancing brand visibility across multiple channels.

Catering Staff | University of Oregon Housing and Catering | Eugene, OR

November 2024 – Present

·      Worked in groups and pairs to complete preparation tasks through communication and time management.

·      Packed utensils and decor for each catering event by paying close attention to order lists and notes.

·      Delivered and set-up catering food and decorations correlating with the order and customer’s needs.

Seasonal In-Store Shopper | Whole Foods Market | Tualatin, OR

December 2024 – January 2025

·      Shopped around the store accurately and efficiently by memorizing department layout and product placement fulfilling the customers grocery orders by scanning 40+ items per hour.

·      Multitasked by assisting customers on the floor with their inquiries while continuing to shop.

·      Coordinated with team members to manage back-stock, ensuring precise and complete order fulfillment.

EXTRACURRICULAR AND ACADEMIC PROJECTS

Clothing Re-Seller | Depop | Remote

2019 – Present

·      Photographed, listed, packaged clothing creating engaging content and maintaining professional communication with customers, growing the social media following to over 350 followers.

Advertising Media Planning Course Client Project

Winter 2025

·      Collaborated in team of five to develop a comprehensive hypothetical media plan for class client, supporting their product launch.

·      Calculated the costs of each media channel per-month to maintain the hypothetical $2 million budget, utilizing media math to estimate clicks and impressions.

·      Integrated demographic research with media objectives to craft a targeted media strategy and approach.

Creative Strategist Course Project

Spring 2024

·      Worked with a team of four to develop a strategy for an advertising campaign for a hypothetical climate-based organization, promoting sustainable clothing consumption habits within the target audience.

·      Designed a hypothetical social media campaign featuring a relevant influencer to inspire the audience to revisit old clothing items in their closets, reducing textile waste and addressing rapid trend cycles.

SKILLS

·      Google Suite

·      Microsoft Office Suite

·      Squarespace (Site Management)

·      Canva

·      Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)

·      Social Media (X, Facebook, YouTube, Tumblr, Pinterest, Instagram, TikTok)